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ROSEVILLE, CA – The ASA Girls Softball 12 & Under National Championship held in Roseville, July 30 – August 5, 2007, generated $2.1 million to the Placer Valley economy.  The tournament resulted in more than 4,000 room nights throughout the Sacramento region, with the bulk of the rooms in Roseville and Rocklin.  Also benefiting economically were restaurants, retail stores, attractions, and gasoline stations in Placer Valley.

“Placer Valley has quickly emerged as a headquarters for youth and adult team sporting events in northern California, said Greg Van Dusen, CEO, Placer Valley Tourism, “and the 12 & Under National Championship illustrates the economic importance of sports tourism to the area.”

“Getting this championship on the West Coast was a major achievement as the competition nationwide to host this type of event is very intense,” stated Jeff Dubchansky, Commissioner, Greater Sacramento Softball Association (GSSA).  “It would have been impossible to land this tournament without our partnership with Placer Valley Tourism and the City of Roseville,” Dubchansky added.

Sixty-four teams from 14 states participated in the six day softball tournament held at Maidu Regional Park and Mahany Regional Park in Roseville.  The 12 & Under National Championship was won by Victory USA of Cypress, California.

Placer Valley Tourism is a destination marketing organization created by a Business Improvement District (BID) that was formed in 2003 by the South Placer Tourism Committee and adopted by the cities of Roseville, Rocklin and Lincoln.  The independent non-profit 501C6 organization is funded by hotels in Roseville, Rocklin and Lincoln.