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Roseville, Calif.- On Tuesday during their 2013 Holiday Employee Awards Luncheon, Future Ford Lincoln of Roseville donated $10,000 to support “Stand Up Placer,” an organization that aims to protect victims of violence.

Stand Up Placer originated in 1974 in Auburn, Calif. as a volunteer rape crisis hot line and in 1979, became known as Placer Women’s Center to reflect its commitment to aiding all of Placer County’s battered women in finding refuge at private homes. In 1997, Roseville’s PEACE for Families anti-violence group merged with Placer Women’s Center to form a stronger entity to serve Placer County. PEACE for Families became Stand Up Placer, Empowering Survivors, Saving Lives in 2012, demonstrating to the community that it was time to take a stand against violence.

“Violence is a devastating crime that we’d like to see come to an end,” said Bill Walsh, vice president and general manager at Future Ford Lincoln of Roseville. “As a community, we can raise awareness, decrease the levels of violence and save lives with the efforts of anti-violence organizations.”

The funds donated by Future Ford Lincoln of Roseville will go toward providing relief for families of violent crimes as they begin the demanding process of rebuilding their lives.

“We are grateful that our assistance can provide aiding support to the victims of our community and of Placer County as a whole,” Walsh said.

For 39 years, Placer Stand Up has provided aid for families and individuals who are affected by acts of violent crimes in Placer County. The aiding organization has a “Safe House” which is emergency shelter for victims of domestic violence or sexual assault, a 24-hour crisis line, two different types of response teams and other supportive services.

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