City Council approved a $5 million, 12-year naming rights agreement
Roseville, Calif. – The City of Roseville is excited to announce that its new soccer complex will officially be named the Placer Valley Soccer Complex. On October 16, the Roseville City Council approved a $5 million, 12-year naming rights agreement with Placer Valley Tourism, marking a significant milestone in the city’s efforts to expand sports tourism.
“The Placer Valley Soccer Complex will be a tremendous asset to our region…”
Dominick Casey, Roseville City Manager
“We are thrilled to officially introduce the Placer Valley Soccer Complex,” said Jill Geller, Roseville Parks, Recreation & Libraries Director. “Our partnership with Placer Valley Tourism is a natural fit given our shared commitment to advancing sports tourism in Roseville. Their financial support will help with the continued development and maintenance of the complex, ensuring it remains a top-tier facility that provides both recreational and economic benefits to the community for years to come.”
Slated for 2025
The Placer Valley Soccer Complex, slated to open in late 2025, will feature 10 lighted artificial turf fields, Roseville’s largest universally accessible playground, concessions, a perimeter walking path, and ample parking. The complex is expected to draw hundreds of thousands of visitors each year, further establishing Roseville as a premier sports destination and boosting local tourism.
Additional naming rights
In addition to this agreement, the Roseville City Council also approved a $120,000, 3-year naming rights agreement with the Roseville Automall for two prominent plazas within the complex. These plazas, to be named the Roseville Automall North Plaza and Roseville Automall South Plaza, will enhance the visitor experience and provide additional visibility for the Roseville Automall.
Additional naming rights opportunities for individual fields and the universally accessible playground are still available. These opportunities provide businesses and organizations with the chance to support the community while gaining visibility in a highly trafficked venue.
“The Placer Valley Soccer Complex will be a tremendous asset to our region,” said Dominick Casey, Roseville City Manager. “We’re thankful for the support of the Roseville Automall and Placer Valley Tourism and excited to welcome athletes and families from Northern California and beyond to enjoy this world-class facility in Roseville.”
This project reflects the City of Roseville’s ongoing commitment to expanding recreational opportunities, promoting healthy lifestyles, and driving economic growth. The complex will serve as a hub for regional sports tourism, benefiting local businesses and providing new opportunities for athletes of all ages.
For more information about the Placer Valley Soccer Complex and available naming rights opportunities, visit roseville.ca.us/soccercomplex.
About the Placer Valley Soccer Complex
The Placer Valley Soccer Complex is located at 2600 Westbrook Blvd. in west Roseville. It will feature 10 artificial-turf fields designed for multiple sports including soccer, flag football, field hockey, lacrosse, rugby, and quadball. The complex includes the Roseville Automall North and South Plazas, a perimeter walking path, a universally accessible playground, and over 900 parking spaces. Construction began in June 2023, and the complex is expected to open in late 2025, with social events and tournaments starting in 2026. The total construction budget for the project is $61 million.
