St. Helena has New Look, Same Great Town

Historical town in Wine Country is full of luxurious offerings

St Helena vineyard view from hotel

ST. HELENA, Calif. – Situated in the center of Northern California’s legendary wine country is St. Helena. Known as the place where Napa Valley first started, this energetic and historic town recently received a brand refresh.

Recognized as Napa Valley’s Main Street, the town’s newest campaign, Like a Saint, speaks to visitors who want to feel the excitement of traveling again, unwind and taste the decadence of wine country while focusing on wellness. Using a clever tie-in to the “Saint” in St. Helena, this campaign welcomes visitors to indulge, relax and challenge themselves all in one multidimensional trip. St. Helena is a town where history loves company. This historical town is full of luxurious offerings to make your Napa Valley experience unlike any other.

“Elevated experience”

Shop St Helena

“St. Helena is a true gem in Napa Valley, and we aimed to create a new look that represents our prestigious town,” said Amy Carabba, President and CEO of St. Helena Chamber of Commerce.

“We want to convey to visitors that they can have it all when they visit St. Helena. Discover elevated experiences among the vine-draped hills at some of the world’s most historic, cutting-edge wineries, Michelin restaurants, art galleries, luxury shopping and chic resorts, and agro-tourism adventures.”

Refreshed brand

St. Helena worked with The Abbi Agency to work on a brand refresh and integrated marketing program designed to drive awareness of the region in a saturated California marketplace, and increase visitation. The brand refresh includes a new and updated logo, refreshed brand, digital ads, branded photography, and a campaign splash page.

St. Helena intends to continue its multimedia marketing efforts and to build a compelling narrative about Napa Valley’s best-kept-secret.

For more information about St. Helena, visit

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