Todd O’Leary Joins Sonoma County Tourism
SONOMA COUNTY, CALIFORNINA – Todd O’Leary, former vice president of global partnerships and strategic alliances for San Francisco Travel, has joined Sonoma County Tourism as its vice president of marketing and communications.
“I’m so thrilled to be a part of the Sonoma County Tourism community,” O’Leary said. “I look forward to working with our marketing and communications team and getting to know community partners who are passionate about Sonoma County. This is an extraordinary opportunity”
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“We are excited that Todd is bringing his exceptional experience to Sonoma County Tourism”
As vice president of marketing and communications, O’Leary will oversee the organization’s goals of growing Sonoma County’s robust hospitality economy, increasing visitation, enhancing the organization’s research and data-mining efforts, expanding opportunities for partner businesses, and raising the profile of the organization among the Sonoma County community.
“We are excited that Todd is bringing his exceptional experience to Sonoma County Tourism,” said Claudia Vecchio, president/CEO. “Todd is a respected destination marketing organization veteran, working at San Francisco Travel and, before that, Visit Milwaukee.
“Todd will work with our innovative and dedicated marketing team to promote this truly extraordinary destination,” Vecchio added. “He’s a proven leader and collaborator who will bring passion and creativity to this role.”
At San Francisco Travel, O’Leary held a leadership position within SF Travel’s marketing division and was responsible for connecting 1,300-plus industry partners with the organization’s marketing and promotional assets. He also co-developed marketing, media relations, and partnership strategies that were based on research.
“This is a pivotal time for Sonoma County and our hospitality community,” O’Leary said. “Our new brand, Life Opens Up, does a wonderful job of connecting visitors to the people, places and experiences that make Sonoma County truly unique. I look forward to working with our team, partners, and community stakeholders to bring this new vision to life. The opportunity to help promote this beautiful and diverse destination is something I couldn’t be more excited about.”