Resting Pitch Face and the Effectiveness of the Press Release

Making your story, email, memo and pitch land

Roseville, Calif.- Organizations often ask us about the effectiveness of press releases and there is quite the debate whether it’s dead in PR.

We’ve read plenty of media advisories and we can usually pinpoint why a story gets covered…or not.

From burying the lead, being indirect or mistiming the newscycle, any piece of communication can go from well-intended to ineffective quickly.

Here’s MarketSharePR’s top tips for making your story, email, memo and pitch land with impact:

Timeliness

Make sure the announcement doesn’t conflict with other happenings and make sure it’s timed right–not too soon or too late. Otherwise, it’ll lose urgency and will get tossed.

Relevance

Communicate in the first sentence why the reader should care. Research to make sure you’ve identified the correct audience on the appropriate platform. Convey how it’ll impact them.

Make your own news

We live in a time when well-told, you can create your own news. You can make a splash on social media by using images, sharing the right details versus every detail and engaging with followers.

Find the human element

Tie your pitch to something people really dig. Lost and found, an underdog wins, human kindness or an answer to a prayer.

Want to know if a press release is right for your business or project? Let’s talk it through at [email protected]