(Sacramento, CA) – Back by popular demand, The Polar Express: An IMAX 3D Experience will return this holiday season to the Esquire IMAX Theatre on December 14, 2007. The Polar Express: An IMAX 3D Experience has become a new holiday tradition in Sacramento. In recognition of its enduring popularity, the Esquire IMAX Theatre welcomes The Polar Express 3D back again for an exclusive IMAX-only engagement. Tickets are now available online at www.imax.com/sacramento.
“We are pleased to be able to bring back this IMAX holiday favorite for it’s fourth holiday season,” exclaimed Doug Link, Esquire IMAX Theatre director. “Every year we have special requests for this film and we are happy to see it becoming a family holiday tradition. It’s a special part of the many holiday traditions in downtown Sacramento.”
Audiences will become totally immersed in the IMAX 3D presentation, digitally re-mastered using proprietary IMAX 3D DMR(tm) technology … grasping at falling snowflakes, ducking as the train screeches into their lap and feeling the howl of the steam whistle via state-of-the-art digital surround sound.
IMAX 3D DMR is a process by which a conventional 2D, computer-generated film is converted into 3D and then digitally re-mastered into IMAX’s larger than life format using IMAX DMR technology. Once the IMAX DMR process is complete, The Polar Express: An IMAX 3D Experience film format will be 10 times larger than its original. For audiences wearing special IMAX 3D glasses, the film will appear to have depth beyond and in front of the screen. The sheer size, combined with the IMAX 3D projection technology, will provide Esquire IMAX Theatre moviegoers with an immersive, extraordinary, cinematic experience.
The Academy Award(r)-winning team of Tom Hanks and director Robert Zemeckis (Forrest Gump, Cast Away) reunited for this inspiring holiday adventure based on the classic Caldecott Medal-winning children’s book by Chris Van Allsburg. When a doubting young boy takes an extraordinary train ride to the North Pole, he embarks on a journey of self-discovery that shows him that the wonder of life never fades for those who believe.
The Esquire IMAX Theatre is located at 1211 K Street in downtown Sacramento. For information and tickets, please call 916/443-IMAX (4629) or visit the website at www.imax.com/sacramento.


  • Atherton PR