Are you ready to turn your passion for food into a thriving business?

Join us for Roseville Rising: Food, a 10-week program tailored for aspiring food entrepreneurs eager to kickstart a culinary business journey or take your concept to the next level.

From developing your vision and brand to navigating the complexities of launching and operating a food business, our program will cover the essential topics you need to succeed in the industry.

↬ Summer Fun Starts Here ↫

⤥ Summer Fun Starts Here ⤦

⤥ Summer Fun Starts Here ⤦

⤥ Summer Fun Starts Here ⤦

Opportunity is baked in

Each week, you’ll engage in practical exercises and attend sessions featuring guest speakers sharing invaluable insights and experienced advice. The program will culminate in a showcase and tasting event to promote your concepts to the public.

There’s no cost to participate in Roseville Rising.

Application requirements & Deadline

  • Open to new or early-stage food-related businesses, from idea up to $100,000 in annual revenue.
  • Priority is given to businesses interested in operating in the City of Roseville.
  • You must be able to attend at least 85% of the sessions and prepare for the Showcase.

Space is limited, apply by May 22. Entrants notified will be notified May 24.

Roseville Rising Schedule

Mondays, 4 – 6 p.m.

  • Session 1: June 3
  • Session 2: June 10
  • Session 3: June 17
  • Session 4: June 24
  • Session 5: July 8
  • Session 6: July 15
  • Session 7: July 22
  • Session 8: July 29
  • Session 9: August 5
  • Session 10: August 12
  • Showcase: August 19


In person sessions are at the Roseville Venture Lab, 316 Vernon Street, Suite 110 in Downtown Roseville. Free parking is available.


  • Branding and concept development
  • Crafting the menu
  • Sourcing, procurement, and inventory management
  • Financial planning and management
  • Legalities, regulations, and permitting
  • Building a team in the hospitality industry
  • Establishment design and layout
  • Opening and beyond


For questions about the Roseville Rising program or application, please email or call (916) 774-5283.

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