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Roseville, Calif. – Placer Valley Tourism reports hotels in Roseville, Rocklin and Lincoln had a record breaking year in 2015, as the occupancy rate and average daily rate for all hotels were higher than in any previous year.

The occupancy rate rose to 71.1% and the average daily rate soared to $99.69 in 2015, both records. The average daily rate’s previous record high was established in 2007 at $99.13, while the occupancy rate previous high in 2006 was 69%.


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“The latest figures are a great sign of the strength of our suburban hotel market in south Placer County,” said Placer Valley Tourism CEO David Attaway. “We believe the market will only continue to grow as the demand for rooms steadily increases.”

The revenue per available room rate (RevPAR) is also at an all-time high of $70.92, and stands 8% higher than any other suburban market in the Sacramento region.

“When we went into the recession in 2008 and then added additional hotels to our area, it felt like we were never going to recover. During that time we were happy to get any business we could at any rate,” said Heather Hilton, Senior Director of Sales for Larkspur Landing and PVT Board of Directors Treasurer. 

Placer Valley Tourism serves to secure hotel room night stays throughout Roseville, Rocklin and Lincoln by focusing on amateur and youth sporting events. Current trends are expected to continue with the completion of the Placer Valley Sports Complex in 2018 as an additional 25,000 hotel room stays are expected to be generated.

*Data is provided by Smith Travel Research (STR), a comprehensive global tracking system that is used throughout the hotel industry.

About Placer Valley Tourism

Placer Valley Tourism is a Business Improvement District that serves South Placer County and the cities of Roseville, Rocklin and Lincoln. The BID operates to help generate incremental room night stays in hotels within Placer Valley Tourism’s geographic footprint through various youth and amateur sports events. PVT’s aim is to coordinate community and sports with the best hospitality options in the region.ย  PVT is a nonprofit and classified as a 501(c)6.

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