This holiday season, Raley’s Family of Fine Stores raised over 3.4 million pounds of healthy and hearty food for those in need throughout Northern California and Nevada – the highest donation in recent years.
With the support of Raley’s generous customers, team members, vendors and community partners, Raley’s Food For Families 29th annual holiday bag drive surpassed the campaign’s goal (3 million pounds). The food donations were collected from November 6th through December 31st.
“This year’s Food For Families Holiday Bag Drive was one of our best yet,” said Jennie Teel-Wolter, Food For Families Development Officer. “Raising over 3 million pounds of wholesome food for our local food banks is a tremendous accomplishment, and we’d like to thank our customers and team members for their generous support. Together, we made the holidays happier and healthier for thousands of families facing hunger.”
Donations were received in stores, through Facebook, online, and by text. For just $10, customers donated a bag of wholesome food to Food For Families. Raley’s more than doubled all donations, turning each $10 dollars into more than $27 worth of food. All contributions collected stayed in the communities in which they were raised and were distributed by local Food For Families’ food bank partners. Each holiday bag provided up to 21 meals and included fresh produce and milk in addition to pantry staples like whole wheat pasta and tuna. Over seventy regional food banks distributed holiday bags purchased to benefit local families.
In addition to the more than 3.4 million pounds of food, Raley’s once again donated over 12,500 fresh turkeys, chickens and hams, which served over 65,000 individuals.