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TORRANCE, Calif. – Toyota’s subcompact Prius c five-door hatchback, the newest member of the Prius family of hybrid vehicles, is off to a quick start since going on sale March 12.
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In its first three days on the market, it sold 1,201 units, making it one Toyota’s fastest-selling vehicles and eclipsing Chevrolet Volt and Nissan Leaf sales for the entire month of February.
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“A number of factors drive the auto market, and fuel prices is one of them,” said Bob Carter, group vice president and general manager of the Toyota Division. “With 53 miles-per-gallon in the city and priced under $19,000, the timing for Prius c couldn’t be better.”
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During the first half of March, the four-member Prius Family, including the new Prius c, roomy v, third-generation Liftback and new Plug-in Hybrid, accounted for sales of 9,821.
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ย Last month Prius sales totaled 20,593 and 32,593 year-to-date.

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