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Overwhelming generosity in our region

Auburn, Calif. -The BIG Day of Giving on May 5th was a day of overwhelming generosity in our region.

In 24 hours, an estimated $5,613,799 was raised for 529 regional nonprofits including gifts of over $850,000* to 111 Placer County nonprofits.

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A pool of incentive funds and prize challenges helped to leverage each of the 36,531 donations. The BIG Day of Giving was led by a partnership between Placer Community Foundation, Sacramento Region Community Foundation, and Yolo Community Foundation. Veronica Blake, CEO of Placer Community Foundation, stated, “It is wonderful to see such strong support of local nonprofits that are doing essential, diverse work to make our community healthy and connected.”

Placer Land Trust raised $127,541, the most out of all the participating groups this year. They also won 7 prizes, which added $7,250 to their total earned. With these unrestricted contributions, they will build trails for public use, protect local land, and restore wildlife habitats in Placer County.  Seniors First won one of the Golden 1 Credit Union Golden Ticket prize challenges when a donor to their organization made the 10,000th donation of the day.

Wellness Within also had a highly successful day, and their 213 gifts equaled $28,181 which will support their mission is to provide a healing oasis for patients, survivors, caregivers, and families affected by cancer. Roseville Theater Arts Academy hosted a 24 hour webcast for their donors and ended the day with over $25,000 in gifts. “This was our second year participating in the BIG Day and we were thrilled to surpass our goal. This giving challenge has replaced our annual fundraising event and it helped us almost entirely reach our fundraising goal for the year,” Michelle Raskey, Executive Director, shared.

The BIG Day of Giving began in Placer County with a kick-off event at Westfield Galleria at Roseville where 40 Placer organizations gathered for a nonprofit fair and celebration. Later in the day, the Ripple Effect hosted a Cinco de Mayo themed fiesta with 25 nonprofit booths at the Auburn Placer Performing Arts Center. Both events provided a space for nonprofits to share their missions and work with the community. Overall, the day was a major success and brought well deserved recognition and contributions to the nonprofit sector.

Thank you to all of our generous sponsors: Placer Community Foundation, Roseville Automall, Westfield Galleria at Roseville, Farmers Insurance – David Larson, Charles and Gail Muskavitch Fund, First 5 Placer, Ripple Effect, Jim and Judy Ganulin Fund, Magnussen’s Auburn Toyota, Robert Kemp Community Fund, Sir Speedy Roseville, RIE Design, Elevate Public Relations & Marketing, The Auburn Journal, Ripple Effect, County of Placer, JMC Homes, Halldin Public Relations, Promote Me, Sacramento Region Community Foundation, Wells Fargo, RCA Community Fund, Boutin Jones, Inc., The California Endowment, Cannady Ford Fund, Margaret Deterding Fund, Dignity Health, Earl Family Fund, Elfrena Foord and Bruce Hester, First Northern Bank, Golden 1 Credit Union, Hanson McClain,  Barry and Lynda Keller, Sacramento Metropolitan Arts Commission, James and Susan McClatchy Fund, Enlow & Melena A. Ose Endowment for the Arts, Pacific Coast Building Products Inc., SAFE Credit Union, Sierra Health Foundation, SMUD, and Yolo Community Foundation.

About Placer Community Foundation
Placer Community Foundation (PCF) grows local giving to strengthen our community by connecting donors who care with causes that matter. Known for sound financial management and knowledge of the nonprofit sector, the Community Foundation continually monitors the region to better understand the nature of local needs, so that it can invest in areas such as arts and culture, education, health and human services, and the environment. The Community Foundation provides regular trainings and technical assistance for the many local nonprofits that are experiencing growing public demand for programs and services. To learn more about establishing charitable funds, visit
*Final numbers subject to verification due to credit card reconciliation.

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