Local Youth Target Underage Drinking

Rocklin, Calif. – Teens across Placer County are leading a movement to reduce underage drinking. These young people are working to change norms, move policies and to educate and engage their communities about steps they can take to lower underage alcohol use.

April is Alcohol Awareness Month. As alcohol is a major contributor to teen death and injury, and with new research findings showing how alcohol harms the developing adolescent brain, the youth leaders of the Placer County Youth Commission are holding a press conference to highlight what youth are doing to shift underage drinking norms.

Recent results from Placer County student surveys indicate that their prevention efforts, paired with those of schools, community, law enforcement and health, are creating significant positive change.

Youth representatives of Friday Night Live chapters from Whitney High School and Rocklin High School broadcasting programs, Del Oro High School and the Placer County Youth Commission will speak about their activities, why preventing underage drinking is important to them and their hopes for the future. Efforts include video production, leadership by student athletes, countering social misperceptions, and advocating for social host ordinances that reduce the number-one way teens access alcohol, underage drinking parties.