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Roseville, Calif. – Life Time – The Healthy Way of Life Company announced health and fitness industry veteran Rob Chemaly as General Manager of the company’s newest sports, professional fitness, family recreation and spa destination in Roseville.

The new Life Time facility is currently under construction at 1435 East Roseville Parkway with a planned opening in summer 2015.


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As General Manager of the new location, Chemaly will direct a staff of nearly 350 health and lifestyle professionals who will be hired to deliver the full suite of Life Time Fitness services when the center opens. 

Chemaly joins Life Time with 20 years of experience in the health and fitness industry serving in various roles in Oklahoma and San Diego, Calif. He earned his Bachelor of Science degree from Cortland College in New York. Rob and his wife Linda, have three boys: Michael, 19, RJ, 17, and Christopher, 14. 

“Rob’s extensive experience in the health club industry makes him a perfect fit to open our first Northern California location. The Roseville community will be well served by Rob and his team,” said Jeff Zwiefel, Life Time Chief Operating Officer. “Life Time Athletic Roseville will provide top notch services and programs, and Rob will set a new benchmark as it relates to health and fitness in Placer County.”

Life Time Athletic Roseville will offer members a host of amenities, including indoor and outdoor aquatics centers with zero-depth entry pools; a lap pool; a world-class tennis complex featuring 10 hard surface and 4 clay outdoor courts; dedicated group exercise, cycle, Pilates and LifePower Yoga studios; 400 pieces of best-in-class cardiovascular and resistance training equipment; two full-NBA-sized indoor basketball courts; Life Time Kids Academy for kids from three months to 11 years, and LifeSpa and MediSpa, offering full-service hair, nail and skin care services and therapeutic massage, as well as the latest medispa treatments.

The Life Time Athletic Preview Center will be open seven days a week; from 8 a.m. to 8 p.m. Monday through Friday and 8 a.m. to 6 p.m. Saturday and Sunday.