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Longtime Rocklin resident to manage local Bass Pro location

Rocklin, Calif. – Dan Dugger has been named store manager for the new Bass Pro Shops Outdoor World store, which opens late summer in Rocklin, California.

Dugger, who has nearly 30 years retail experience, will lead a staff of 200-250 associates at the 100,000-square-foot Bass Pro Shops Outdoor World store. Located at 5472 Crossings Drive in Rocklin, Dugger believes the area is a perfect place for a Bass Pro Shops store.  





“Having lived in the Rocklin area for the majority of my life, I know the residents and visitors alike will be as excited as I am to see Bass Pro Shops come to the Rocklin market,” said Dugger.  “I am very proud and look forward to being a part of the team that will open Bass Pro Shops third store in California.”

The store will reflect the state’s local wildlife, and the rich diversity of the northern part of California’s expansive Central Valley. Store features include hand-painted murals, museum-quality fish and wildlife mounts, a 12,000-gallon aquarium, and tributes to California’s gold rush days.

In addition, the Bass Pro Shops Outdoor World in Rocklin will offer an incredible array of fishing, hunting, camping, and boating equipment that’s specific to the region as well as outdoor cooking gear, outdoor apparel and footwear, and nature-themed gifts.

“While best known for our leadership in fishing and boating, Bass Pro Shops is emerging as the industry leader in camping, hiking, paddle sports, hunting, and outdoor apparel,” said Dugger.  “Nationally recognized brands such as Abu Garcia, Daiwa, Penn, Shimano, Offshore Angler, Pflueger, RedHead, Ascend, Oculus, Columbia, Browning, Northface, Under Armour, Coleman, and hundreds more offer customers an amazing assortment of high-quality gear.”

Another important element included in the Bass Pro Shops Outdoor World store is the boat showroom.  In 1978, Johnny Morris introduced Bass Tracker, the first boat, motor, and trailer package designed just for anglers. For the last 37 years, Tracker has remained America’s #1 selling fishing boat.

“The Rocklin store will offer Nitro high performance fishing boats, Sun Tracker and Regency pontoon boats, Tahoe pleasure boats, Mako saltwater boats, and of course, our Tracker fishing boats,” said Dugger. “The fact that we manufacture, sell, and service our own boats enables us to provide value unmatched in the industry.”

Dugger began his career with Bass Pro Shops in 2008 as the general manager at the Manteca, California store.  He has a clear understanding Bass Pro Shops mission is shaped by a commitment to conservation, outdoors education and equipping the next generation of outdoorsmen and women.

“Our customers come to Bass Pro Shops not only to purchase our merchandise but to experience the lifestyle, passion and knowledge we will provide them and their children for the great outdoors,” Dugger said. 

Since the beginning, Bass Pro Shops founder Johnny Morris has been dedicated to inspiring people, especially youth and families, to love, enjoy and conserve the great outdoors. That commitment, demonstrated over the course of several decades, is a big reason why Bass Pro Shops is known as the outdoor industry’s corporate conservation leader. Bass Pro Shops has partnered with and supports the efforts of many organizations that work to conserve and manage the nation’s natural resources. The company’s key conservation initiatives include fish and wildlife habitat improvements, conservation and outdoor skills education, improving water quality and quality of our lakes and springs, and conservation advocacy.

A special Evening for Conservation event to help benefit area conservation groups will take place the night before the official grand opening.  This event demonstrates Bass Pro Shops dedication to conservation and exhibits will highlight the important work conducted by local conservation groups.  For every dollar spent during the Evening for Conservation, 50 cents will be donated to a designated group.  In addition, the event will feature celebrities, entertainment and a ribbon-cutting ceremony.  The event is free and open to the public. Information regarding the Evening for Conservation will be available at a later date.

The store will offer free outdoor skills workshops throughout the year for adults, kids and families that will help maximize outdoor fun by teaching new skills and improving existing ones.

“This might mean teaching a fly casting seminar, hosting a boating safety class, demonstrating how to rig for stripers, or taking an hour to fit a new archer for a bow,” said Dugger. “We also go out of our way to make it a fun place to work, because we believe the two go hand-in-hand.” Dugger will lead a team of 200-250 associates at the Rocklin store.

“Our store will be staffed with a team that will not only bring great knowledge of the area but also the love of the outdoors, so that our customers will see and feel the excitement our Bass Pro family has for them and their passion for the outdoors,” Dugger said.

Nationally, Bass Pro Shops will host more than 120 million people visiting their 93 stores and marine centers across America and Canada this year.  The average customer stays 2 1/2 hours and drives an average distance of 50+ miles.  Bass Pro Shops was named by Advertising Age magazine as one of the Top 10 Hottest Brands in America along with name brands such as Old Spice, M&M’s, iPad and Droid. 

Also, Bass Pro Shops has been recognized numerous times for their conservation and outdoor education efforts.

A native Californian, Dugger said he has hunted, fished, and camped in every part of the state.

“I began hunting and fishing with my dad at the age of five and have never looked back,” he said.  He enjoys mule deer and elk hunting, waterfowl hunting, and fishing for steelhead, trout, and salmon.  Married for more than 17 years, Dugger has two children that also enjoy the outdoors.

“I look forward to sharing my love for the outdoors with our youth here in Rocklin and help build their continued excitement for the outdoors and hopefully that will be passed on to future generations,” Dugger said.

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