Roseville, CA. -Roseville Home Start and Groupon Grassroots, the philanthropic arm of Groupon, announce the launch of a local campaign to provide toiletries and household products for homeless families participating in the Home Start program.


The Welcome Home Baskets campaign will be available on the Sacramento Groupon Grassroots page beginning on Monday, October 1st and running through Sunday, October 7th. Utilizing Groupon Grassroots’ collective action model, Groupon subscribers can pledge support for the Welcome Home Baskets initiative in increments of $10, with each $ 50 providing a Welcome Home Basket for one family.


Becoming homeless is one of the most traumatic and devastating experiences a family can endure.  Home Start provides a safe, stable, drug-free, violence-free environment for children to live with their families.  Families reside at Home Start for one year, then continue under Home Start’s case management for an additional year upon successfully moving into their own permanent housing. Welcome Home Baskets will greet each new family in their own unit, providing toiletries, paper products, and cleaning supplies and everything they need for their first few weeks at Home Start.


“We are excited to employ the collective action model of Groupon Grassroots to raise support for Home Start’s Welcome Home Baskets,” said Ann Engelbrecht, Executive Director. “We look forward to creating new awareness for Home Start as one of the local organizations in Roseville to be featured on Groupon Grassroots.”


100% percent of the Groupon Grassroots campaign proceeds will be used to provide Welcome Home Baskets for Homeless Families.

About Roseville Home Start
Since 1995, Roseville Home Start has successfully transitioned homeless families into affordable, sustainable permanent housing and self sufficiency. Major components of the program include case management, budgeting, life skills training, counseling, permanent housing placement and follow-up. Families reside at Home Start for one year, and then continue under Home Start’s case management for an additional year upon successfully moving into permanent housing. Home Start provides shelter and comprehensive services to 150-200 adults and children per year. For more information, visit www.rosevillehomestart.org.


About Groupon Grassroots
Groupon Grassroots, launched in July 2010 in Chicago, features local campaigns in more than 65 markets nationwide, enabling Groupon followers to do good, have fun, and make a real impact in their communities. Groupon Grassroots uses collective action to gather support for worthwhile causes and produce tangible results for local organizations. To learn more about Groupon Grassroots and how to become a featured organization, visit http://grassroots.groupon.com. To subscribe to Groupon, visit http://www.groupon.com.

*Press Release