The Roseville City Council has voted to adopt a resolution for a long term deal with Clear Channel Outdoor that is expected to add millions to the city coffers over the next 20 years. The agreement includes an additional 5 year option to extend the deal to 25 years.
The billboard deal includes replacing the static and highly visible Golfland-Sunsplash billboard that sits along Interstate 80 with a modernized digital version that would be updated every 8 seconds and tied into important emergency services such as Amber Alert.
In an effort to ink the deal and to allay concerns expressed by the Roseville Auto Mall, Clear Channel agreed in the deal that it will exclude advertisements that include Car Dealerships outside of Roseville. The driver of that decision is likely motivated by the fact that (30% of sales tax revenue in Placer County*) is derived from the automotive industry and the Roseville AutoMall plays a significant role in Roseville’s economy.
According to city documents, Clear Channel was the only entity that provided a proposal to the city despite that fact that the RFP was sent to 4 entities including the Roseville Auto Mall.
The contract calls for the City of Roseville to be provided an annual fee or 20% of gross revenue from advertising sales, whichever is greater. The deal is expected to add a minimum of $4.4 million to the general fund over the term of the contract.
* Data Source: State of California Board of Equalization, Taxable Sales in California Report