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The folks at Infiniti believe there’s room for another family-friendly, luxury crossover sport utility vehicle. We’ll see.

There’s already stiff competition for the 2013 Infiniti JX, an attractive, well designed SUV that will definitely grab some attention. No doubt the competition has noticed.

But rivals like the Acura MDX, Lexus (GS, LX), Lincoln MKT and Audi Q7 already have a strong following, so breaking into that group will be no easy task for the all-new JX.

One very cool thing about the JX is its third row of seating. This third row is not just for kids. In fact, the headroom is spacious enough that a 6-footer can survive in the “kid’s row.” The second row slides 5.5 inches in either direction, which makes for easy entry and exit for anyone relegated to third-row status.

Overall, the interior is roomy, offering a generous amount of space for all seven passengers. Even with the substantial passenger room, there’s still a suitable amount left over for cargo. The trunk space is 15.8 cubic feet and stretches to 76.4 cubic feet when the second and third row are folded down.

The JX command center can be a little tricky to master – it’s techie, but not overwhelming. The optional  360-degree camera system is one extra to consider since it provides a view of the vehicle’s surroundings. No vehicle should “sneak up” on you with this new safety measure in place.

Another cool aspect of the Infiniti JX is it comes with a free year of access to the Infiniti Personal Assistant. This is akin to having a concierge service at an upscale hotel. Call the IPA on Bluetooth – for anything from dinner reservations to booking a hotel – 24 hours a day.

The JX has some sweet amenities, which will overshadow some of its minor deficiencies, like performance. It’s powered by a 3.5-liter, V6 that produces 265 horsepower and 248 pound-feet of torque. The front-wheel drive JX has been clocked going 0-60 mph in 8.2 seconds, which is nearly a second slower than some of its competition.

If you’re a fan of continuously variable transmission (CVT), that’s great because it’s the only transmission available.

Although not as nimble or sporty as some crossovers, for a larger SUV the JX will have most folks feeling comfortable behind the wheel. The JX has a Sport, Eco and Snow modes for people who enjoy experimenting in different driving situations.

In designing the JX, Infiniti is aiming more for a car-buying group that wants to be pampered and is not as focused on performance. Nissan’s luxury band has designed an upscale SUV that offers comfort, convenience, safety, decent gas mileage, and a sticker price ($41,250) that many people can afford.

2013 Infiniti JX

  • Performance: 3.5-liter V6 265 horsepower
  • Mileage estimate range: 18-24 mpg
  • Price: $41,250
  • Warranty: 4 years/60,000 miles; drivetrain 6 years/70,000 miles; roadside assistance 4 years/unlimited