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There are some recognition issues concerning the 2014 Jeep Grand Cherokee. And that’s a good thing.

Why? Because the latest version is quite the departure from previous models.

A 2014 “refreshening” has given the Grand Cherokee a more modern, sophisticated look that will have admirers giving it the double take. And that’s certainly a good thing because previously the Grand Cherokee was extremely basic and possessed little personality.

The latest design incorporates reshaped headlights, a 7-slot front bumper grille, and possesses a nice overall appeal that was overdue.

When it arrived on the scene nearly two decades ago, there was plenty of interest in the Jeep Grand Cherokee. Sales people were making a nice living off this rugged sport utility vehicle throughout much of the mid-to-late 1990s when sales were exceeding 300,000 per year.

However, when gas mileage became more of an issue and crossover SUVs came into vogue, sales of the less-refined Grand Cherokee dipped. Jeep was slow to make significant changes until 2011 when a major redesign made a dramatic refinement statement.

The changes shouldn’t alarm loyal Grand Cherokee owners. One of its core traits remains – off-road features.

What’s cool about the Grand Cherokee is the versatility, which not a lot of modern SUVs can match.

2014 Jeep Grand Cherokee

  • Performance: 3.6-liter, V6, 290 horsepower; 5.7-liter, V8, 360 horsepower; turbocharged 3.0-liter diesel V6, 240 horsepower; 6.4-liter, V8, 470 horsepower
  • Mileage estimate: 17-23 mpg; 14-22 mpg; 12-18 mpg
  • Estimated price: $29,495 to $64,380
  • Warranty: 3 years/36,000 miles; drivetrain 5 years/100,000 miles; corrosion 5 years/100,000; roadside assistance 5 years/100,000

The midsize version does a little of everything, retaining its ability to go off-road and transport as many as five people on a daily commute.

The Grand Cherokee provides generous ground clearance (11.3 inches maximum) with its optional adjustable air suspension. And another available upgrade is the sophisticated four-wheel drive system. The Grand Cherokee has climbing power and a drive-mode selector that makes it more efficient in taking on specific types of terrain.

For car buyers who care very little about off-road capability, the Grand Cherokee should be appealing as well. It features a roomy interior, a performance-laden engine, and the ride is much improved, with handling similar to some crossover SUVs.

The Grand Cherokee base model is offered at a reasonable $29,495 sticker price. Don’t be fooled into thinking that same bargain price also applies to the other three main trim models, which rise significantly.

The standard powertrain is an efficient 3.6-liter, V6 that produces 290 horsepower and 260 pound-feet of torque. The rear-wheel drive Grand Cherokee accelerates from 0-60 in approximately 7.9 seconds, which is slower than most rivals. Gas mileage has been improved to 17-23 mpg.

There are other performance options to consider, including a 5.7-liter, V8 that has 360 horsepower and 390 pound-feet of torque, and the turbocharged 3.0-liter diesel V6 that garners 240 horsepower and 420 pound-feet of torque.

The 2014 lineup also features a high-performance Grand Cherokee that may intrigue some car shoppers. But beware of the high price – the top-of-the-line SRT goes for more than $64,000. And what are you getting for that major hike? A powerful SUV that features a 6.4-liter, V8 that elicits 470 horsepower and 465 pound-feet of torque, plus a sizable list of luxury features.

The SRT8 can tow up to 7,400 pounds, but note that its gas mileage (12-18 mpg) is less than traditional Cherokees. The poor gas mileage isn’t surprising because the SRT8 goes 0-60 mph in a very quick 5.1 seconds.

Previous Grand Cherokees were devoid of a sophisticated interior and hard plastic was more the rule than the exception. The new models have softer material and a more appealing look, including wood trim on all but the base model. The Grand Cherokee also provides comfortable seating for both front and back seat folks, and lots of convenient storage areas.

There are several negatives that should be noted. The Grand Cherokee has no third row, so the maximum seating is five people. The cargo space is fairly limiting, but the split back seats do fold nearly flat to greatly increase the cargo capacity. The optional navigational system has a tiny screen and is very unintuitive.

There are plenty of reasons to give the new Jeep Grand Cherokee a look, and comparing it to its primary competitors – Ford Explorer and Toyota 4Runner. The base model Cherokee comes at a great price and the other trim models feature that rugged off-road experience that can’t be found these days in many SUVs.